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October 1, 2011

Data Use: A Systematic Method for Checking Online Questionnaires

When we developed our first physician Internet panel in November 2000, the aspect that was quite astonishing was the speed with which physicians completed the study. We programmed our first study, mailed out our recently-recruited e-mails and waited in anxious anticipation to see what would happen. Every hour we would check the counter and every hour we would see the number of physicians completing the study at a faster rate than we ever saw before. We realized that we had a technique that would allow us to complete studies in half the time than traditional phone survey. But, as Ralph Waldo Emerson once said, for everything you gain, you lose something else. (more…)

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